The hottest Volvo increases investment in the Chin

Volvo: increase investment in the Chinese market to consolidate its leading position

Volvo: increase investment in the Chinese market to consolidate its leading position

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Guide: as the company further improves the leading position of its dual brand Wal Mart and Shandong Lingong in the Chinese excavator and wheel loader market, At the press conference held during Bauma China 2012, Mr. pat Olney, global president of Volvo Construction equipment, stressed that Volvo Construction equipment will continue to

as the company further improves the leading position of its dual brands Volvo and Shandong Lingong in the Chinese Excavator and wheel loader market, Mr. pat Olney, global president of Volvo Construction equipment, stressed at the press conference held during Bauma China 2012 that Volvo Construction equipment will continue to focus on the development of the Chinese market, launch award-winning products, introduce the most advanced production technology, and expand its distribution network, And actively undertake the enterprise society

"over the past decade, Volvo has always been active in the Chinese market and firmly established its foothold." Mr. Olney said at the press conference held on November 27, "our achievements in the past decade have even exceeded the most optimistic expectations, but our ambition will not be reduced, but will become higher!"

"we have two strong brands to meet the needs of customers. Thanks to the complementary products of Volvo and Shandong Lingong, we have achieved a leading position in the industry in China. This success is not accidental, but stems from our huge investment in China. So far, we have invested more than 1billion Swedish Krona (about 1billion yuan) in the Chinese market For product research and development and factory expansion to better meet the needs of the local market. As you can see in Bauma China today, Volvo Construction Equipment 1 has strengthened its competition law enforcement and also released two new products tailored for Chinese customers - l105 wheel loader and ec80d crawler excavator. "

when referring to the changing needs of Chinese customers, Mr. Olney stressed that broader solutions are increasingly favored by customers, such as Volvo's customer support agreement, secondary business, remanufactured parts and Volvo financial services. With the differentiated sales channels and service networks of Volvo and Shandong Lingong, customers all over China can enjoy such services

fulfill the corporate society and promote sustainable development

"in terms of corporate society, we have also set an example." Mr Olney said, "We are the first company in the industry to sign the World Wide Fund for nature's' carbon emission reduction pioneer 'project, which highlights our commitment to environmental protection. This commitment will not be suspended after the delivery of the equipment, because the operation mode of the equipment is equally important. The' excavation master 'National excavator operator green fuel saving challenge we held has successfully helped 158000 Chinese Excavator operators realize the importance of fuel efficiency. At the same time, we We will also vigorously promote and cultivate local talents, and promote the skill development of industry talents through cooperation with the government, schools and enterprises. "

in addition, Volvo Construction Equipment announced last night that it would donate 3million yuan to the "2013 Yao foundation hope primary school basketball" public welfare project of the China Youth Development Foundation Yao foundation to effectively help children in poor areas achieve comprehensive physical and mental development. Mr. Olney added: "we are very proud to participate in the public welfare projects of the Yao foundation. This cooperation has further fulfilled Volvo's commitment to local communities and public welfare undertakings in China."

Shandong Lingong will realize that Brazil's local production will further take root in the overseas market

at the end of his speech, Mr. Olney mentioned that Shandong Lingong has achieved remarkable results since it opened up the Brazilian market in 2009. In 2013, Shandong Lingong will produce four excavators of Shandong Lingong brand in Brazil: lg6150e, lg6210e, lg6225e and lg6250e. These new products will be manufactured in the newly-built padneras factory in Sao Paulo state in Shandong Lingong