The hottest Volvo round the wld yacht race creates

Volvo round the wld yacht race has set a record high in the world's multi platform media data. Volvo round the wld yacht race has set a record high in the world's multi platform media data. Introduction: Recently, the headquarters of Volvo round the wld yacht race released the media monitoring report of the season's race. The report shows that through the full capture of the media crew and the timely transmission of satellite communications, The event has been highly exposed on various media platforms around the world, and various media data have increased significantly compared with previous events

recently, Volvo global Regatta headquarters released the media monitoring report of the season event. The report shows that through the full capture of the media crew and the timely transmission of satellite communications, the event has been highly exposed on various media platforms around the world, and various media data have increased significantly compared with previous events

as an innovation of Volvo round the world yacht race, media crew members closely connect the struggling sailors in the ocean with the spectators on the shore. They participate in the round the world voyage with the fleet, and use their own lens to record the race process of the fleet from multiple angles, wide angles and continuously. Through satellite communication technology, the drug release system can transmit high-definition video, pictures, audio and text data back to the headquarters, And help the media conduct audio and video interviews and live broadcasts with the crew in the competition

on October 29 this year, a full year before the last race, the headquarters of Volvo round the wld yacht race chose to release 2 on this special day, which needs to be supplemented immediately; Only charge nitrogen into the accumulator; The whole season media report highlights the following:

· the total broadcast time of global TV programs increased by 42% over the competition, and the cumulative number of viewers increased by 16%

· the number of viewers of global TV programs increased by 47.6%

· the number of online platform articles and reports increased by 94.8%

· the event has been broadcast more than 8million times on the official channel of youtube video station

· a total of 6.26 million independent users visited the official website of the competition, with 127million page views, which is more than twice the number of the last competition. The total number of visitors to the official Chinese website of the event reached 210000

· 2.9 million tourists visited ten event villages around the world, and the average number of spectators at the Hong Kong Games was 43882. Within half a month after the stop of Sanya station, the event village received more than 300000 tourists

· a total of 23486 business people were invited to visit the competition during the event

· the Facebook page of the event has more than 200000 fans, making it the social media platform with the most followers in all sailing events in the world

· the event tracker recorded a total of 16million visits and 244million page views, an increase of 67.3% and six times respectively over the previous competition

Knut frostad, CEO of Volvo round the wld yacht race, said: "These figures fully prove that this event is not only the most wonderful event in the history of the event, but also a great commercial success. The number of people who pay attention to the event through various media has reached a record high. Nearly three million people came to the event village in person, and more than 20000 guests from the business community were also invited to experience the passion of the game. Many of them passed the pro am race And the facilities and activities inside and outside the competition village have also built a great attraction for the competition

this is the second time Volvo round the wld yacht race has come to China, Knut said, "Sanya has become the only stop and host city of Volvo round the wld yacht race in Asia, and it is the second time to set up a stop in China after Volvo round the wld yacht race first stopped in Qingdao. Within half a month after the stop of Sanya, the race village received more than 300000 tourists. 350 domestic and foreign tourists from more than 200 media visited Sanya for on-site interviews, and nearly 80 TV media around the world have made comments on the Hong Kong race and the fourth stage The sailing ceremony (from Sanya, China to Auckland, New Zealand) will be broadcast live. As an international event, I am very happy that the sailing race can attract the attention of the world for Sanya, China. "

the full flowering of TV, Internet, print and social media data also benefits from the in-depth cooperation and full promotion between the event organizers and major global media platforms. According to media reports, the media value created by online media exceeded that of print media for the first time in the media reports of the Volvo round the wld yacht race; Videos and pictures helped the event move forward quickly on social media platforms. At the beginning of the game, there were only 40000 fans on the Facebook page of the event, but by the end of the game, this number had exceeded 200000

Tom touber, CEO of the event, pointed out that the 2012 European Cup attracted 1.5 million spectators, while the Volvo round the wld yacht race brought 2.9 million people to the event village, which must be said to be a great achievement

the 12th Volvo round the world yacht race will set sail in Alicante, Spain in the second half of 2014. At present, dozens of cities around the world are bidding for the next race, and the final selected cities will be announced by the race headquarters in early 2013. The ship for the next competition will be designed by Farr yacht design of the United States, and the shipyards located in Britain, France, Italy and Switzerland will jointly undertake the manufacturing task. The Volvo open65 yacht (65 feet long at the head and tail, about 19.8 meters) with unified design will reduce the entry threshold of the race by sharing shore support and saving design and personnel costs, increase the number of participating fleets, and continue to maintain the excellent performance of the racing boats. At present, the SCA women's sailing team has signed up for the next competition, which is the first all women's fleet since the competition. More teams will be announced in the coming months

note:

1 IFM/sms tested 15 key regions in the world from October 10, 2011 to July 20, 2012, including Brazil, China, France, Germany, Ireland, Italy, the Netherlands, New Zealand, Portugal, South Africa, Spain, Sweden, the United Arab Emirates, the United Kingdom and the United States. A total of 8969 TV reports were detected, with a total of 1.55 billion viewers

2. Source: meltwater news, October 10, 2011 to July 20, 2012. A total of 59978 reports from 4240 online media were detected

3 "in the future, the profit point of PVC products will be transferred from ordinary PVC products to new functional PVC materials, which is also an important direction for the product transformation of current PVC production enterprises. Source: YouTube analytics, October 10, 2011 to July 20, 2012. A total of 8009085 videos were detected, and the data of the previous games (1060973) An increase of 654.9%

4. Source: Google Analytics, October 10, 2011 to July 20, 2012. Event officials and game stations received a total of 63 million visits and 187 million page views without protection

5. Source: Volvo Ocean Race headquarters. 3D cinema has become the most popular project in the competition village, attracting 212424 visitors

6. Source: simple measurement, from October 10, 2011 to July 8, 2012. Including all fleets, the total number of Facebook fans of the event was 379559 by the end of the event

7. Source: G é ovoile, 5 November 2011 to 20 July 2012. On the day the fleet arrived in Lisbon on May 31, the event tracker recorded a total of 200816 visits and 7894980 page views